APAC Insider- Singapore Business Awards 2025 | 8 Kingdom of Esther Pte Ltd was established in 2019 to oversee the global operations of White Dragon Global Ltd (WD), a traditional Chinese medicine (TCM) company set up in Hong Kong in 2008. Heading up both of these operations is Winnie LIW, a dynamic female entrepreneur committed to providing natural, chemical-free beauty products. Creating patented formulas from Chinese herbs, plant extracts, and vitamins, Winnie’s line is the ultimate mix of modern technology and ancient Chinese healing philosophies, all underpinned by an undercurrent of sustainability. Best TCM-Based Wellness Beauty Company 2025 & APAC Insider Sustainability Excellence Award 2025 Not only are the products on offer from WD TCM 100% chemical free, they are also designed to enhance the beauty of the person using them from head to toe – all whilst nurturing a sense of improved internal wellness and reducing signs of ageing. Offering gradual lasting results, with visible improvements can be seen in as little as two weeks. As a result of this, the brand has taken the market by storm over the last several years, leading Winnie to set up Kingdom of Esther (KOE) nearly six years ago. Winnie herself explains: “KOE manages both B2B and B2C engagements across the APAC region and beyond, offering product innovation, design and development, business planning, and comprehensive marketing support to our strategic partners and distributors worldwide.” She continues: “We primarily serve health-conscious consumers and beauty enthusiasts who are seeking natural skincare solutions and looking for premium, sustainable products that deliver proven results.” Across both of her companies, Winnie emphasises a strong culture of wellness, and she is dedicated to nurturing the body, mind, and soul through the power of TCM, leveraging her position to help communities all over the world realise its benefits. It would be fair to say that TCM is deeply rooted in the success of these brands, and it remains both a vital part of the operation and a constant reminder of the greater purpose that Winnie and her team serve through their range of TCMbased beauty products. When it comes to pinpointing exactly what it is that sets WD TCM product line apart from others, Winnie believes her patented formulas speak for themselves. Boasting unique healing properties, delivering visible results quickly, and offering a longer shelf life than many original herbal materials, the best-in-class nature of these products can be attributed to the team of renowned professors joining Winnie at the helm. Commenting on the unique strengths of her staff, Winnie says: “They stay at the forefront of technological advancements and meticulously adjust formulations to maintain superior quality and effectiveness, ultimately ensuring our products perform optimally across diverse climates worldwide.” Besides this, Winnie recognises the importance of a strong core team in achieving sustained growth for her brands, and this is why she prioritises culture and making sure that staff align with the objectives and values of her companies. If it had any direct competitors – which it currently does not, due to it being the only brand to offer a comprehensive range of head-to-toe, 100% TCMbased, chemical-free beauty products – then this approach would certainly trump theirs. Nevertheless, this is not to say that Winnie has a lack of awareness of industry trends, and she is currently spearheading efforts to take advantage of these trends to unleash her products into new markets. On the back of this, Winnie tells us: “Last year marked a significant milestone for us. We engaged in strategic discussions with several countries and ultimately signed memorandums of understanding (MOUs) with three international partners. These agreements represent key opportunities for our overseas expansion, and we are excited to kickstart these projects in 2025, paving the way for another chapter of global growth.” Having recently revamped the packaging of its skincare products, with these now using FSC-certified paper, WD TCM is embodying its sustainability commitment, which itself is a part of its long-term vision to promote natural beauty and simultaneously minimise the impact it has on the environment. For the rest of 2025 and beyond, the brand is determined to uphold this philosophy, setting a new benchmark for success and resonating with consumers in diverse global marketplaces. In closing, Winnie’s operations, which have received three consecutive recognitions in the Singapore Prestige Awards culminating this year, are more than worthy of being celebrated here with a duo of awards, and we wish Winnie LIW and her team all the best as they carry on delivering natural and highquality skincare solutions that see modern sustainability meet the wisdom of ancient China. Contact: Winnie LIW Company: Kingdom of Esther Pte Ltd Email address: [email protected] Web Address: www.estherkingdom.com www.wdtcmlifestyle.com Feb25201
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