Singapore Business Awards 2026 | 12 Traditional Chinese Medicine (TCM) is a holistic healthcare system that has evolved over thousands of years, with a focus on restoring balance and harmony within the body. The practice has gained increasing popularity in recent years, especially as interest in alternative health practices rises worldwide. At the cutting-edge of this growing industry stands White Dragon TCM (WD TCM), a lifestyle beauty company driven by Founder and CEO Winnie LIW. We caught up with Winnie to learn more, as parent company Kingdom of Esther is celebrated in the Singapore Business Awards 2026. Visionary entrepreneur Winnie LIW is committed to bridging the gap between traditional Chinese wellness philosophy and modern entrepreneurship, leading purpose-driven innovation worldwide. Her inspirational journey has been celebrated on the global stage, building significant credibility and influence over the years with accolades that include the title of Business Strategist of the Year 2025, and recognition in Women Power Players 2025, Most Influential Business Leaders 2024, World’s 50 Most Influential Business Women, and Gulf’s Top 10 Visionary Professionals to Follow in 2025. Winnie founded WD TCM in Hong Kong in 2008, a leading lifestyle brand specialising in the production of 100% chemical-free, TCM-based natural beauty care products. The company’s patented formulations are created with Chinese herbs, plant extracts, and essential vitamins, blending the wisdom of ancient Chinese healing philosophies with modern technology to deliver unique products that heal the skin from within. Kingdom of Esther was then established in Singapore in 2019, responding directly to the evolving demands of the market. Expanding the sales and marketing support of WD TCM – Winnie LIW’s primary core business – Kingdom of Esther manages both B2B and B2C engagements across the APAC region and beyond. This includes product innovation, design and development, business planning, and providing comprehensive marketing support to strategic partners and distributors worldwide. Together, the two entities primarily serve health-conscious customers, beauty enthusiasts, and the everyday consumer seeking premium products and natural skincare solutions. The market is competitive, but WD’s products stand out for their patented formulations, possessing unique healing properties that deliver visible results whilst offering a longer shelf-life when compared to other herbal materials. “With our patented formulations, our team of professors have modernised the TCM formulations to create a complete range of personal beauty care products,” Winnie told us. “These products are designed not only to enhance beauty from head to toe, but also to promote internal wellness, preventing the visible signs of ageing. Our formulations deliver gradual, lasting results, with visible improvements often observed within just two weeks.” “Our formulations deliver gradual, lasting results, with visible improvements often observed within just two weeks.” This standout team of renowned professors are dedicated to continuously innovating and refining these products, staying at the forefront of technological advancement and meticulously adjusting formulations as required. In doing so, the team maintains superior quality and effectiveness across its product line, whilst ensuring each product performs optimally across diverse climates around the world. In the last year, the team has made significant strides towards its global expansion strategy. A key milestone was the successful onboarding of WD TCM products onto Singapore Airlines’ KrisShop platform, which enables the company to introduce its wellness range to a wider regional and international audience. This partnership has been instrumental in solidifying WD TCM’s position as a trusted premium wellness brand rooted in the practice of Traditional Chinese Medicine. Another major initiative has been the revamp of WD TCM’s product packaging, which now utilises FSC-certified paper. This is a clear step forward in the company’s sustainability roadmap, allowing the team to communicate WD TCM’s heritage, values, and promise of clean beauty while staying true to the unwavering eco-conscious values that has earned the prestigious APAC Insider Sustainability Excellence Award 2026. 2026 will be a critical year centred on strategic market entries. The team is currently working with potential partners in the GCC, the USA, China, Malaysia, and Kazakhstan to introduce WD TCM’s award-winning formulations to consumers in these fast-growing wellness markets. Following its recent recognition as the Best TCM-Based Lifestyle Beauty Company 2026, the goal this year is to establish distribution and brand presence in these key regions, with a long-term view of developing localised partnerships that uphold the team’s steadfast standards and brand philosophy. Looking ahead, Winnie shared with us: “With these milestones in motion, our focus remains on scaling sustainably, refining our product innovation pipeline, and empowering more individuals to lead healthier lifestyles through the power of nature and TCM wisdom.” Contact: Winnie LIW Company: Kingdom of Esther Pte Ltd Web Address: www.estherkingdom.com & www.wdtcmlifestyle.com Best TCM-Based Lifestyle Beauty Company 2026 & APAC Insider Sustainability Excellence Award 2026 Dec25095
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