Singapore Business Awards 2026| 23 In our rapidly evolving era, the marketing landscape is being dramatically reshaped by the widespread adoption of AI and subsequent changing search and buyer behaviour. As countless companies around the world struggle to navigate these unchartered waters, one marketing consultancy has emerged to lead with strategic direction. Manning & Co is an established B2B marketing firm dedicated to helping businesses grow through thoughtful end-to-end solutions. We heard more below from Founder and Group CEO Gemma Manning. Serving a global audience from strategic hubs in Singapore, Indonesia, Australia, and the UK, Manning & Co is a strategic fullservice marketing consultancy operating predominantly within the B2B space. With specialties in C-level marketing and complex sales environments, the consultancy helps some of the world’s brightest companies grow their brands, both in their respective markets and on the global stage. “With a cross-border business and clients across the world, we carry empathy, cultural intelligence, and respect – all of which are critical in conducting modern business.” In a saturated market, Manning & Co stands out for offering a comprehensive suite of specialist services under one roof; typically, companies in Asia must engage with a multitude of separate agencies for each service. This endto-end support entails marketing strategy, media, PR, and events, brand creation and development, content marketing, digital marketing and demand generation, SEO and web performance optimisation, AI martech consultation and AI automation, and assistance with entry into Asian markets. Manning & Co further distinguishes itself by offering unique thought leadership services at a strategic level. While few agencies offer such services in Asia, Manning & Co understands that authentic thought leadership and carving out an original voice, is as valuable to a brand as the products or services it sells. It works with clients to analyse the market, competitive landscape, and emerging future trends, before identifying existing gaps and determining the areas in which each client can develop strong and differentiated thought leadership. This service enables Manning & Co to shine as an instrumental player in the AsiaPacific marketing landscape. “Over the past 18 years, we have been able to stick to our core – our flywheel – of strategic marketing, whilst also pivoting and moving with the times,” Gemma told us. “Our commitment to connecting the dots, driving strategies that work, and emphasising human connection with a smart, tech savvy team ensures that we are the trusted partner that can help our clients navigate the changing world through the latest technology and world-class strategic thinking.” This approach is especially essential in today’s climate, as AI has drastically disrupted the marketing industry in recent years. While many agencies have been unsuccessful in adapting to the changing times, Manning & Co has seen significant opportunity. There has been a reemergence of companies requiring specialists in thought leadership, media, and storytelling, as well as rich digital skills such as Search Engine Optimisation and Generative Engine Optimisation. In response to the increasing presence of AI across the global industry, Gemma has devised The Golden Triangle of marketing. Following countless conversations with marketers, technologists, business owners, and business leaders, the founder has developed a connected approach believed to help B2B brands remain present, credible, and discoverable in a landscape that has become dominated by AI. The Golden Triangle encourages leaders to reimagine visibility as an integrated system instead of a collection of separate tactics. The three pillars of thought leadership, media, and GEO reinforce one another: thought leadership provides a distinctive point of view, media helps to establish an authoritative voice and credibility, and GEO connects the ecosystem to ensure that this expertise is recognised and reused by AI, and ultimately discoverable the changing world of ‘search’. By implementing their own tailored Golden Triangle, brands show up in their respective outlets, channels, and inside AI-generated answers, which are rapidly overtaking traditional search engine results. Looking to the future, Manning & Co will continue to lead the way in strategic marketing for brands navigating an increasingly complex environment. The consultancy is preparing to launch a roundtable and thought leadership series in the coming months, aiming to build upon almost two decades of experience in creating real-world impact by delivering meaningful dialogue centred on the issues currently shaping today’s business landscape. For this ongoing commitment to helping businesses grow, facilitated by an exceptional array of forward-thinking services, Manning & Co has been named Asia-Pacific’s Most Innovative End-to-End Marketing Consultancy 2026. Contact: Gemma Manning Company: Manning & Co Web Address: www.manningandcogroup.com Most Innovative End-to-End Marketing Consultancy 2026 - APAC
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