South East Asia Business Awards 2019

6 APAC / 2019 South East Asia Business Awards , Terms and Zero Down Payment scheme to adapt to the market’s capacity to own a home. Also, the company found ways to market its residential projects through innovations in their unit layout, introducing the space-efficient loft- type condominium units, a first in the country. Throughout the years it has been in operation, the firm has constantly been innovating and adapting its service offering. To expand its market reach, in 2001 Empire East was the first condominium developer to open a showroom inside a shopping mall, showcasing model units of its residential offerings. Thanks to this effective strategy to tap more prospective clients, it has been a trend in the industry since then. Today, almost all major malls in Metro Manila have real estate showrooms inside. Adapting to the Philippine economic growth and to meet the increasing demands of city living has also been a key focus for this dynamic and innovative company, and as such in later years Empire East introduced Transit-Oriented Developments to the market. It simultaneously launched three TOD condominiums which are directly connected or few steps away from mass transit system: Pioneer Woodlands (MRT-3 Boni Station), Little Baguio Terraces (LRT-2 J. Ruiz and 3 Gilmore Stations), and San Lorenzo Place (MRT-3 Magallanes Station). Because of the premium mobility that this development concept provides, it has become another trend that the Company has set in the industry. More recently, in 2010, Empire East introduced urban resort communities that feature world- class resort-type amenities, through the launching of The Rochester and Kasara Urban Resort Residences, both in Pasig City, and The Sonoma in Santa Rosa City, the Company’s second horizontal development. These new developments were designed to tap a market segment that prefers vacation lifestyle within the city and drive the firm towards continued success. Throughout this time what has united the firm’s projects has been its dedication to putting its clients first and providing them with the support, services and solutions they need. As part of this focus, Empire East aims to respond to every enquiry within 24 hours, so that clients constantly feel supported and able to enjoy their new home. In line with this drive towards exceptional client service, Empire East has, in recent years, implemented a CMS tools to ensure that none of the inquiries and requests will ever be missed out. Even payments have become easier through Empire East’s partnership with various local banks which allow the remittance of monthly amortizations via mobile app. Marketing efforts also heavily use modern treatment of message dissemination, offering audio and video content that truly catch the interest of clients. Fundamentally, a happy client is always the one who gets attended to shortly, and as such the company is committed to providing swift service to everyone it works with. The company has also created a dedicated digital team to accurately answer all of the requests and concerns of clients and aspiring homebuyers online. Currently, Empire East is on track to creating sustainable communities that will elevate current standards of living. Looking ahead, in 2019 Empire East will be celebrating 25 years of building unparalleled communities. To celebrate the firm has launched a new 24-hectare development along Felix Avenue in Pasig-Cainta area – the Empire East Highland City. Envisioned to be an “elevated city” with the main tag “Luxurious Uphill Community,” this new development is set to heighten the standards of living. Empire East Highland City offers an elevated city concept that will soon redefine the skyline of Pasig-Cainta. Its main entrance to the property is located along Felix Avenue in Cainta, which also serves as a gateway to the Green City of Pasig’s business districts and the flourishing City of Cainta’s tourist destinations - captivating both the fabulous city luxuries and relaxing highland ambiance. This expansive property is divided into four phases.First, the Highland Park - an 8,000-square meter open space with sprawling greens dedicated to providing enough bonding and excitement for families. Next is the Highland Mall, a centrepiece lifestyle mall that is sure to bring a sophisticated shopping experience to everyone. The