APAC Insider- South East Asia Business Awards 2024 | 15 Jun24024 FuentesManila stands front-and-centre in the PR industry. Throughout its over 30 years of experience, it’s produced a run of award-winning and high-profile campaigns. Across a wealth of industries and mediums, the company has bolstered the image of many businesses and added value to every operation across its entire lifetime. Since 1990, FuentesManila has been building an extensive media network and earning its clients positive public exposure via a huge range of platforms. It’s quick to embrace new technology across its full-service offering, delivering campaigns to both established and emerging audiences. Founder and CEO Edd Fuentes is one of the most prominent PR professionals in the Philippines. He represents South Asia as a member of the London-based International Public Relations Association and is the first Filipino to have become a member of the board. In FuentesManila, he runs one of the country’s few fullservice public relations agencies and serves a diverse client base. Edd’s beginnings were in advertising, working for J. Walter Thompson, which at the time was the biggest advertising agency in the Philippines. After almost a decade as a copywriter, he ascended through the company to an associate creative director role. To date, he’s worked with major brands such as Louis Vuitton, Citi Philippines, British Airways and Mastercard and continues to seek new challenges working with high-profile and lesser known clients alike. The firm’s track record is laden with successful campaigns for many industries. From lifestyle to fashion, food, business, and health, its output is varied and adaptable to meet the needs of numerous clients and audiences. It achieves widespread positive exposure via its impactful core strategies, leveraging several platforms. One of the greatest challenges to the PR industry has been digital transformation and implementing new modes of communication with campaigns. The agency has taken this challenge in stride, evolving over the years to meet the evolving demand of increasing online brand and audience presence. Special events, such as online media launches have stimulated engagements with brands and businesses. Social media events like influencer campaigns and strategic community partnerships are also a pillar of the firm’s work, and content written alongside brands has engaged audiences the world over, serving as a cornerstone of FuentesManila’s impressive track record. Edd’s background in copywriting and advertising laid the foundation for enduring excellence in content writing. Atop these mainstream methods, the firm makes use of emerging markets by tapping into the reach of influencers. Given the popularity of online personalities, the firm supplements its more traditional PR methods with strategic influencer engagement campaigns. Aligning the goals, values, and mission of a business with a specific influencer and platform drives positive public image and brand association. The firm uses this trend to its full advantage to garner clients a powerful edge. For those seeking a PR agency in the Philippines, FuentesManila is the best on offer. Regardless of the kind of campaign, exposure needed, or industry, the firm’s experience, reach, and online presence is always at the ready to boost brand image, transform public opinion, and provide the utmost service and value for money. Contact: Tina Cabanayan Company: FuentesManila Web Address: www.fuentesmanila.com Best End-to-End PR & Communications Campaign Agency 2024 – Philippines FuentesManila President Edd Fuentes (rightmost) is currently a board member of the London-based International Public Relations Association (IPRA). FuentesManila’s track record is laden with successful campaigns for many industries, from financial , food, and business, to technology and health institutions.
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