APAC Insider- South East Asia Business Awards 2025 | 15 AIS-May25086 From ancient storytelling to digital content, the ways in which we seek live entertainment has evolved significantly. As technology, culture, and creativity advance, as does the demand for immersive, captivating, and memorable experiences. Situated in Singapore, Anomalyst Studio is an agency leading the charge in immersive experience design, sitting at the crossroads of visual storytelling, performance art, and emerging technology. Renowned for creating work that is emotionally resonant, visually powerful, and technically sophisticated, Anomalyst Studio has been named in the South East Asian Business Awards 2025. We spoke to Ben Kee, Founder and Executive Creative Director of Anomalyst Studio, for more. Founded in 2010, Anomalyst Studio is a creative production agency specialising in live entertainment, multimedia, and virtual production, with capabilities spanning spatial multimedia storytelling, LED visual production, and mixedreality broadcast activations. For over a decade, the agency has delivered high-impact content and immersive visual storytelling for a wide range of clients across the entertainment, corporate, broadcast, and event sectors. Anomalyst Studio partners with broadcasters, event organisers, cultural institutions, agencies, and brands seeking to innovate ways to engage their audiences in both physical and digital spaces. In recent years, the agency has found to be increasingly supporting regional clients hoping to explore the integration of technology with art and storytelling, a trend growing alongside its rising global presence. “We aim to guide clients from the earliest stages of ideation,” Ben told us, “leveraging our experience at the intersection of art, design, and emerging technology to co-create experiences that are bold, meaningful, and future-ready.” Since its inception, Anomalyst Studio has built its services upon a sturdy foundation of core values that continually steer the team towards success. Experimentation drives the agency to challenge conventional formats and embrace modern technologies, believing in constant iteration and learning alongside its clients. Human connection underpins everything Anomalyst Studio does, designing and crafting experiences that resonate on a deeper level. Purposeful innovation means that the agency never adopts technology for novelty’s sake; every tool, technique, and platform must serve the main objective: building experiences with longevity and impact. The agency distinguishes itself on the market through a blend of strategic creativity and technical mastery, especially in the realm of real-time content creation and immersive media. Anomalyst Studio does not merely execute ideas – it co-develops them with clients through meticulous research, prototyping, and creative direction. This is precisely what drives Anomalyst Studio and is a capability the agency is particularly proud of possessing – helping organisations experiment with spatial media technologies, whilst ensuring that the final experience remains grounded in human connection and cultural nuance. This is a feat that few agencies can achieve, though countless aspire to replicate. Anomalyst Studio’s sustained success can be attributed to the ongoing efforts of its team, with an internal culture valuing collaboration, autonomy, and lifelong learning. The environment is upheld through internal research and development sessions, creative sprints, and retrospective review that ensure something is learned from every project undertaken. As artificial intelligence and new production pipelines are integrated into operations, the agency is sure to not only invest time in upskilling the team but also in introducing fresh perspectives from newer talent to the team. Each initiative contributes to a culture of mutual respect, agility, and continuous improvement – one that directly impacts the agency’s work, leading to thoughtful, innovative designs that reflect both craft and consciousness. Another key driver of Anomalyst Studio’s prosperity has been the agency’s positioning. Singapore serves as both a strategic gateway to Southeast Asia, and also as a growing hub for digital innovation, media, and creative technology. The region is diverse and dynamic, with rapidly developing creative economies and increasing demand for high quality, experiential content. Across the country, brands and governments are increasingly looking to local studios for regionally relevant storytelling that can scale globally, and Singapore’s positioning as a testbed for innovation makes the location ideal for pioneering mixed-reality and hybrid events. Such challenges are not likely to deter this determined agency, however. For the remainder of 2025, Anomalyst Studio is focused on transforming into a hybrid creative production and consultancy. In the short term, the team will be building proprietary tools and frameworks, a stronger pipeline for thought leadership through speaking engagements, case studies, and industry collaborations, particularly in the landscape of artificial intelligence and immersive storytelling. “Longer term, we plan to launch a dedicated R&D and prototyping division,” Ben announced, “offering clients a space to experiment with emerging formats – from spatial media and 5G-enabled content to AI-personalised experiences. We are also prioritising regional expansion, seeking strategic partnerships in key Southeast Asian markets to co-develop culturally grounded, futurefacing content experiences.” Contact: Ben Kee Company: Anomalyst Studio Pte Ltd Web Address: https://anomalyst.com/company/ Best Immersive Experience Design Studio 2025 – Singapore
RkJQdWJsaXNoZXIy MTUyMDQwMA==