APAC Insider- South East Asia Business Awards 2025 | 8 With nine offices spread across six major Asian countries to its name, Reeracoen Singapore Pte Ltd has established itself as one of the region’s most forward-thinking organisations in the field of recruitment. The agency’s combination of deep talent pools within each of these countries and cross-border hiring expertise helps the businesses of its clients to grow both faster and stronger. There to tell us more about this was Kenji Naito, Chief Executive Officer of Reeracoen Group. Best International Recruitment & Talent Acquisition Agency 2025 Renowned across Asia’s recruitment landscape for bringing together leading talent and pioneering organisations, Reeracoen’s expertise and professionalism are unrivalled. This is seen across its services, which range from professional recruitment through to executive search, temporary staffing, and general business support. These solutions are provided to clients from start-ups all the way up to multinationals, across industries such as banking, fintech, and IT, as well as consumer and professional services. However, as Kenji told us: “Our goal is not merely to provide a service — we aim to be a longterm strategic partner in talent acquisition, committed to delivering quality matches that foster sustainable growth for businesses and fulfilling careers for individuals.” Reeracoen’s commitment to this can be seen through The Reeracoen Way, a set of six core values paving the way for the relationships that the agency builds – relationships built on trust and a brighter future where happiness is the mutual pursuit. These values, which encompass the agency’s intrinsic value of ‘one for all’ as well as the respect, positivity, and drive to grasp opportunities and tackle challenges it embodies, are part of something bigger: Reeracoen’s dual mission. Working tirelessly towards delivering results for businesses and candidates whilst also fostering a more inclusive and compassionate future for the workforce of South East Asia, the agency fulfils this mission by remaining human-centric – in the services it delivers as well as its community impact. Diving deeper into this, Kenji explained: “Beyond our role as a trusted recruitment partner, Reeracoen is deeply committed to making a positive impact in the communities we serve. We are strong advocates of upskilling, corporate social responsibility, and sustainability, and have consistently invested in initiatives that empower individuals and uplift society.” From promoting ethical hiring practices to raising awareness of job scams, initiatives like these are helping position the agency as a thought leader in the future of work. For its clients, this translates to advice tackling challenges specific to recruitment in the region, especially when it comes to sourcing specialist professionals, navigating everevolving policies, and staying competitive in a landscape where the competition is fierce. What truly sets Reeracoen apart is that it all does with a personalised, high-touch approach and a comprehensive suite of business support services for clients. On the back of this, Reeracoen is immensely proud of the fact that its insights have been featured across platforms such as Yahoo! Finance, The Straits Times, AP, Bloomberg, and more. The agency also publishes the likes of hiring guides and industry reports targeted at both HR professionals and C-suite executives, and members of its team were recently interviewed by local outlet ChannelNewsAsia to comment on topics surrounding recruitment trends in Singapore and how organisations can close workforce gaps. Regarding these trends, Kenji noted that the team here have observed three defining shifts pertaining to the recruitment landscape of South East Asia: the rise in job scams, evolving workforce aspirations, and growing demand for agile and inclusive recruitment. In response, it has not only launched an awareness campaign tackling job scams but also surveyed more than 12,000 workers across 12 economies in the region to find out more about their goals, as well as having curated diverse talent pools to support new hiring models. With these initiatives in tow, Reeracoen is set to spend the rest of 2025 working towards deepening its impact as a thought leader in the region. As for exactly what this looks like, in the short term, the agency is nurturing transformation through datadriven storytelling – seen through initiatives such as publishing its APAC Workforce Whitepaper, leading regional discussions on sector-wide issues, and boosting its brand’s visibility. In the longer term, Kenji told us: “Our strategy at Reeracoen Singapore Pte Ltd remains centred on building a recruitment ecosystem that is not only efficient, but also guided by ethics and datadriven insights. We’ll continue to evolve our services to support employers adapting to hybrid and agile workforce models, as well as workers seeking purpose, flexibility, and growth. We believe recruitment is a human business – and our goal is to be the agency that businesses and jobseekers turn to when they need guidance, not just resumes.” Company: Reeracoen Singapore Pte Ltd Web Address: https://www.reeracoen.sg/ AIM-May25016
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