As we approach new year’s, new ideas are coming in and business owners are looking for new ways to grow their businesses in 2023. No matter your industry, business size, or others, implementing new ideas continuously is the ideal way to stand out from your competitors.
Growing a business wants time and you can’t do it overnight. It requires enough dedication and hard work. Especially with technology evolving so quickly, you need to keep up with trends more than ever.
Well, let’s not waste any more time because in this article, we will identify the top x tips you should follow for growing your business this upcoming year.
12 Tips to follow for growing your business this new year
Include a reward management system Everybody likes to be rewarded for their hard work and sometimes, it may seem impossible for some business owners to give their employees a pat on the back. A proper reward management system in your business will bring multiple benefits. Sadly, many business owners don’t even know what is reward management.
Statistics show that 90% of HR workers agree that reward programs and recognition help improve a business’s productivity. There are several benefits to incorporating a reward management system in your business and they are:
- Attracts top talent Retains top talent
- Contributes to employee wellbeing Increases employee productivity
- Builds a solid reputation in your business
- Encourage employee engagement
- Employee engagement is the key to building better relationships in a business. If your employees aren’t happy at the workplace, they won’t fully engage with their daily tasks if they aren’t happy at the workplace.
Sadly, only 15% of employees are reported to be engaged at the workplace, meaning that the rest of the 85% of users aren’t engaged!
From your side, the best thing you can do as a manager is to motivate your employees to increase productivity. Moreover, you can consider investing in an employee engagement program since it’s an excellent way to grow your business. It costs nothing to tell your team they did a good job or to reward them for their hard work.
Hiring new talent can also be another great way of contributing to the business’s success. Populate your team with members that have passionate personalities and care about results.
Set your goals for 2023
A new year is coming, so you must prepare for a new version of yourself. Before you set goals for 2023, make sure to review your 2022 goals. What didn’t you achieve that you want to in 2023? Are you still on track with your current goals? What is the reason you are or aren’t? All of these questions should be answered in detail.
Always seek to review your goals regularly, or at least make sure you’re still on track. You may need to adjust as your business keeps on growing and changing. However, as long as you are focused on achieving your goals, that’s the most crucial part.
Encourage remarketing
Remarketing is another way of saying you have to use the customers you already have. Getting new customers is never a bad idea, but the way you can grow your business with existing ones is a whole different story.
Statistics show that around 65% of the average company’s revenue is made from existing customers and around 70% are more likely to purchase than new customers.
There are plenty of ways to remarket to your existing customers, including sending out promotional materials, letting people know about the new ways they can benefit from your product, integrating multiple remarketing campaigns and more.
Record detailed records
All businesses that taste how success feels have a set of detailed records. By doing this, you will know where your business stands and what kind of challenges it’s facing. Businesses will keep their records either physically or in the cloud. By continuously updating these records and backing them up, your business doesn’t need to worry about losing this data.
Physical records can be a great backup source if you lose your information in real life, so having them is never a bad idea.
Create a strategy for each of your department’s.
Your business is composed of many departments and you want to have a solid strategy for all of them, not only in marketing. Based on your previous goals, you can create a new plan for 2023. Create a business strategy for the following departments:
- Finances
- HR
- Sales
- Marketing
- Business Development, and all other departments your business covers
All of these departments are connected, so you can develop strategies for connecting them to each other. It’s an excellent way to start.
Seek to improve your customer service
Your customers are the key to your success and if you don’t provide them with the right services, they will focus on your competitors. In this case, ensure you do what you can to give customers the best experiences they can have.
A suitable level of customer service includes asking customers the right questions, providing them with helpful insights and following up with them when they need them.
Create a buyer profile
When you understand your target audience, you prepare your strategies better. However, remember that your buyer personas allow you to understand your target audience better. Using a buyer persona will enable you to increase sales and better understand your information.
Afterwards, think about what your customer is thinking. You can create a survey and talk directly to your customers. From buyer personas and surveys, you can learn a lot about your customers, your product and service use, and the demographics. In fact, according to statistics, using buyer personas can help you increase your click through rates by 14%!
Provide the necessary training for your employees
Investing in your employees is the best factor you can have for business growth. Your staff can provide better services and contribute to the team when they are prepared and skilled.
Investing in employee training includes sending your team to conferences, workshops or providing the training on the spot. Additionally, to make it even easier for you, create your own employee training program to ensure your staff is at its peak level.
Stay up to date with trends
Yes, it’s all about the trends. If you want to succeed in business, you can’t risk losing what is trending. The latest trends ensure your product and service are up to date and valuable to the user. Additionally, you can use the latest trends as an advantage over your competitors.
Nowadays, the online world has made industry trends similar, but it’ll all depend on which region you live in. What’s trending in Australia might not be the same as what’s trending in North America, Asia, or other parts of the world.
There are different methods of how you can keep up with industry trends. Some of them are to read publications, follow influencers, social media leaders, and more.
Value your current clients
Your current clients are the ones who could turn into long-term customers. After all, it’s a much cheaper alternative to promote to your current clients than only focusing on getting new ones. Make your content scalable and this will keep valuable customers interested for a more extended period of time.
Great content sometimes isn’t enough to bring in new customers. Nowadays, it’s about who is consistent in creating high-quality content. Social media has made it easier for businesses to show their excellent work.
In short, scale your high-quality content if you want to promote new content to your team and get new clients.
Don’t forget about your competitors
Your competitors aren’t asleep, so you need to pay close attention to what they are doing, or else they might be one step ahead of you and you might not know it! The way you will analyse your competition will highly depend on the industry you are in. For example, it may be even more difficult to analyse your competitors if you are a company dealing with chemicals.
Also, keep in mind that each region has a different approach to competitors. For example, in Asia, you will have competitors in certain industries that will be harder for you to distinguish yourself from. In North America, you might need to stay ahead of competitors in the technological field and so on. Therefore, always pay close attention to which industry is the most popular in your region.
In short, you can consider hiring a specialist to deal with this part. If your time is limited, this is even more important. After all, you can’t know your competitor’s next move, but you can take action as soon as they do.
The reason 2023 will be a powerful year for you
2023 is going to bring many technological innovations and it’s now time to put all of these tips into practice. Scale your content to existing customers, analyse what your competitors are doing that may profit your business, create a reward program, recognize great work, and even consider having one-to-one time with your employees.
It’s never wrong to spend time with your employees and push them to be better, but leaving problems within your business unattended is wrong.
