Asia’s Leading Influencer Marketing Platform Expands into Indonesia

The move is part of larger strategy to become the market leader in APAC

Blogmint, Asia’s 1st product-based influencer marketing platform, announced its expansion into Indonesia today. Blogmint, part of TO THE NEW Ventures, helps brands connect and collaborate with over 20,000 social media influencers including bloggers, vloggers, buzzers and Instagramers.

As per a recent report from McKinsey, Marketing-inspired word-of-mouth generates more than twice the sales of paid advertising, and these customers have a 37% higher retention rate. Social Media Influencers are a source of inspiration for hundreds and thousands of loyal followers and are seen as authentic and trustworthy. Hence, brands, both big and small, are increasingly engaging social influencers as part of their marketing mix to connect with social and mobile first consumers.

“Influencer Marketing is the next big thing in digital marketing and Indonesia like other Asian markets is untapped. This along with the fact that Indonesia has a vibrant influencer community, we have huge expectations from this market,” said Irfan Khan, CEO, Blogmint.

“Blogmint aims to on-board 20,000 plus influencers in Indonesia during the next 9 to 12 months. In the longer run, we see ourselves as the market leader in the influencer marketing segment in APAC, helping brands and agencies collaborate with influencers across the region in just a few clicks,” added Irfan Khan.