Sony is increasing the speed and efficiency of their SD card

lineup with the new SF-G Series. As performance demands and file sizes continue to increase,
the SF-G Series of SD cards offer enhanced features optimised for professional photographers,
DSLR and mirrorless camera users and videographers.

With a write speed of up to 299 MB/s, enabled by Sony’s unique firmware, the SF-G Series will
be the world’s fastest SD cards1

. The quick write speed supports maximum performance of digital imaging devices, contributing to longer continuous shooting of high-resolution images with UHS-II supporting cameras. It also contributes to a shorter buffer clearing time so users never miss a critical moment.

Using Sony’s algorithm, the cards prevent the decrease of data-writing speeds and contribute to
the camera’s ability of successive high-speed shooting.

The cards also feature a read speed of up to 300MB/s2

. Paired with a memory card reader, the cards can transfer large volumes and file sizes to a computer very quickly, contributing to a more efficient workflow for professionals.

As of 1 March 2017. 2 Sony internal testing. Speed varies depending on testing condition.
“Available in 32GB, 64GB and 128GB capacities, the SF-G Series offers options that ensure
high-performance, high speed and reliable shooting,” said Takayuki Takemura, Deputy
Director, Recording Media and Energy Division, Sony South East Asia.

“As the continuous shooting of higher-resolution images and adoption of 4K video with DSLR and mirrorless cameras increases, the inherent need for larger, faster and more dependable cards becomes apparent.

A longtime leader at the forefront of professional media, Sony has met these growing demands with the debut of the SF-G Series, which offers industry leading performance.”
Sony’s SD cards are extremely reliable and durable, with waterproof and anti-static capabilities
to keep your precious content safe. Additionally, Sony’s free downloadable File Rescue
software allows for the recovery of photos and videos, including RAW images and 4K XAVC-S
video files, that may have been accidentally damaged or deleted.

A high speed SD memory card reader which supports UHS-II will also be introduced into the
market. The MRW-S1 will be available for use with the SF-G series, enabling the fast and
convenient transfer of data to a PC with a USB 3.1 Gen 1 interface.
The SF-G Series SD cards and MRW-S1 will both be available in Asia Pacific from April 2017
onwards.

About Sony Electronics Asia Pacific Pte. Ltd.
Based in Singapore, Sony Electronics Asia Pacific Pte. Ltd. is a subsidiary of Sony Corporation.
It serves as the regional management and marketing headquarters for Sony’s consumer as well
as broadcasting and professional products, overseeing Asia, Middle East and Africa regions.
For more information on Sony’s products and services in Asia Pacific, please visit www.sonyasia.com