Headquartered in Adelaide, Magnetic Alliance provide business growth and improvement services to entrepreneurs who wish to overcome the challenges and risks commonly experienced by growing companies. Following the firm’s success in the APAC Excellence Awards 2020, we got in touch with Mark Lim to find out more about one of Australia’s leaders in business growth and development

Established in 2011, the aim of Magnetic Alliance is to empower people both personally and professionally, helping them conquer challenges and live life’s journey with fun and fulfilment. To start, Mark provides a brief overview of the firm and offers more insight into its clientele.

“Naturally, we work with businesses in an integrated way and put very systematic steps in place to help their business grow. Filling the gaps in the professional services market, we help business owners connect the dots in the areas they find most difficult. By providing end-to-end solutions that help piece the puzzle together, we help business owners achieve tangible results. From the point they start up, to the point they exit their business, we help create systems and succession plans for future continuity. Over the long-term, we have helped many businesses achieve sustainable growth, while boosting their revenue, profits, and ROI.

“Serving a wide variety of clients, we have dealt with businesses from over 120 industries in total. Typically, we deal with private and commercial enterprises who are still growing providing a range of services including strategic consulting, systems and automation solutions, central processing, staffing, sales, and marketing. Most of our clients are referred (80%) in total and the rest are people our team members meet during events, seminars or online.”

Leading the way in business growth and development, one of the most telling factors behind the firm’s success has been its client-focused approach, as Mark explains further.

“Helping our clients achieve results rather than just providing the services desired is perhaps our biggest strength. Beginning with the account managers, we adopt a personal approach to each client and support them in whatever way possible.”

As a people-centred business, the staff members at Magnetic Alliance have played a crucial role in the firm’s success.

“The staff here are brilliant, and they truly mean everything to us.” Mark highlights. “With a great culture in place, we have a team who we can trust and be proud of. To further support our people, we invest a huge amount of time in training, developing them to be at their very best so career paths taking them all the way to Co-Owners of the business can take shape.”

Bringing the interview to a close, Mark reflects on some of the challenges the firm have recently faced, before revealing some of the exciting plans which lie in the pipeline for the years to come.

“Right now, there is a lot of uncertainty and chaos with lockdowns, travel restrictions and whether businesses can operate or not due to COVID-19. There are many potential good businesses that are affected by these and could ultimately close. To counter this, we have been working vigilantly with growing industries, helping those who can grow to grow, while boosting the economy in any way we can with our assistance and influence. Over the last eight years, our average compound annual growth rate has been 80.1% by running two businesses of our own. During the 2020 period since the COVID lockdowns started in March, we acquired or partnered with four new businesses within a six-month period. Naturally, this indicated to us how robust our platform is, particularly for a small private enterprise which can run completely online.

“In 2021, we plan to grow these businesses we own, and at least double our current growth and build our portfolio further by creating an investment company or fund to further acquire or start another four-five businesses. This will be the first time we have opened up for investment for capital partners, which we believe will boost our growth even further.”

For further information, please contact Mark Lim at www.magneticalliance.com.au