Since opening in 1997, redhotblue has been disrupting and redefining creative boundaries with its unconventional approach. Beyond the creative landscape that it operates in, it is the team’s willingness to push the limits and explore uncharted territories that has positioned the redhotblue brand as an industry leader. Their boldness has not gone unnoticed, as they consistently gain recognition and accolades from prestigious national and international awards, further securing their reputation for excellence.

By investing time into establishing personal connections with their clients, the team consistently gain invaluable insight beyond the client’s immediate objectives and long-term business goals. They have a deep understanding that the “why” gives greater insight into “what” their clients do – ultimately leading to a shared vision for their brand.

Their success in marketing, advertising, and branding goes well beyond what can be seen on the agency website, socials, or their clients’ marketing. The secret behind the agency’s years of success is primarily due to the ‘behind the scenes’ work that often goes unnoticed! The unseen hours of strategic thinking and meticulous planning that creates the invisible foundations behind everything they produce and what they refer to as ‘Intelligent Creativity’.

Intelligent Creativity is not just a concept at redhotblue, it’s a principle that cascades through every aspect of their approach. Beginning with meticulous tactical planning and brainstorming sessions, every idea is carefully curated to align with the overarching strategic goals. This process leads to the development of powerful and eye-catching creatives that captivate audiences and effectively convey a brand’s message. Finally, through strategic roll-out, these creatives are seamlessly integrated into campaigns, events, and initiatives, ultimately shaping a cohesive framework of purpose and intent that drives success for their clients.

The team embrace this mindset as a driving force that creates a level of responsibility and individual investment into everything that they do. It means that at all levels of the business, they are challenging their approach and ensuring that it’s connected to the end result. It’s not just a predetermined formula but a dynamic way of thinking that grants them the flexibility to effectively collaborate with diverse businesses across various sectors.

It’s this history of success that has led to partnerships with clients who perceive redhotblue as more than just an agency – they see the team as trusted allies and strategic collaborators. Through years of delivering exceptional results and dedication, redhotblue has earned the trust and respect of the clients by becoming their preferred marketing partner. These long-term relationships are a testament to their commitment to understanding their clients’ needs and consistently delivering innovative solutions that drive mutual success.

redhotblue has a proven track record of building brands from inception to empowering their expansion into global markets, serving both start-ups and multinational corporations. Everything that redhotblue creates has growth and development in mind, and it’s this commitment to excellence that ensures clients not only meet but often surpass their goals, receiving the necessary support to navigate their journey towards continued growth and longevity.

The team have helped a range of clients, including not-for-profits, government agencies (Mackay Region Chamber of Commerce, Queensland Police, and Central West Hospital and Health), numerous public health services (including its Domestic Violence campaign), professional services from consultants to lawyers and architects, fashion and cosmetic industries, hospitality, engineering, mining and heavy industry, shopping centres, retailers, political campaigns, and everything in between.

redhotblue deeply values and celebrates the diversity among its clients, recognising that each brings a unique perspective and set of goals to the table. The team consider it a privilege to be entrusted with the task of not only strengthening their clients’ brands but also guiding them towards achieving beyond their initial goals. This sense of responsibility fuels their commitment to delivering bespoke solutions and unwavering support, ensuring that every client receives the personalised attention and innovative strategies needed to thrive in their own right, too.

The campaign objective:

It’s estimated 1 in 3 children exposed to domestic violence or abuse at home become perpetrators or victims themselves by ‘learning’ from their own childhood experiences.

The campaign was created to identify that Domestic Violence encompasses far more than ‘violence’. It raises awareness of the long-term effects a father-figure’s behaviour has on children in the household.

For business enquiries, contact Jody Euler from redhotblue on their website – redhotblue.com.au

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