APAC Insider- Q4 2026 | 13 Uniting European science with Aussie innovation and reaching 12+ international markets, two APAC Insider honours recognise a business built not around pills or promises, but around nourishment people genuinely enjoy. SANAME is a proudly Australian-owned and operated health food brand delivering collagen and bone broths that heal, repair, nourish, build, and strengthen from the inside out. At the forefront of this nutrition revolution is Peta Warby, the Founder and visionary mind behind SANAME’s industry-leading formulations, turning lived experience, scientific inquiry, and culinary expertise into a new vision of premium functional food, and she is one of those rare Women who Truly are Changing the World through impact, innovation, expertise, and experience, one “Hug in a Mug” at a time. Survival gave Peta Warby her first lesson in the importance of nourishment. Born 15 weeks premature, she would go on to experience the frustration of malabsorption and nutritional challenges firsthand. Those experiences did more than shape her determination, they helped define the problem she would eventually build a business to solve. Today, Peta is the Founder, CEO, and hands-on formulator behind SANAME® the flagship brand under her Quad-Core Labs Group of Companies. SANAME is Australian-owned functionalfood company challenging the idea that sophisticated nutrition must be complicated, clinical or unpleasant to consume. Her mission is unapologetically human: “Heal Humanity Through Functional Food.” At the centre of SANAME is P360®, its hydrolysed, multistructured bovine collagen platform, which incorporates seven collagen types within one formulation. Rather than building a brand around a generic protein powder or standard collagens manufactured for “Protein Enrichment”, Peta has focused on targeted ingredient profile selections that were backed by clinical studies and proven to perform effectively and efficiently. Specific formulation integrity centred around bioactivity, bioavailability, and absorption centred around gut health, malabsorption, and malnutrition then developing practical formats that her formulations can be incorporated into ordinary everyday food and drink routines. SANAME is functional food, not a conventional supplement. It can be sipped from a mug, stirred into a recipe, or incorporated into familiar meals. Peta has built the brand around a deceptively simple insight: people often get flavour fatigue, if it’s too hard or tastes bland or foul people will not make it part of their lifestyle and routine. Even an impressive formulation has little everyday value if people do not enjoy using it and cannot easily fit it into their busy lives and routines. That’s where SANAME is different, it’s affectionately known as A Hug in a Mug® and they have done all the hard work, you just have to boil the kettle. With more than 3.5 million Hugs in Mugs shared worldwide, a 79% returning-customer rate, and a presence across 12+ international markets, these figures speak to more than attention. Numbers like these demonstrate that customers are making the products part of repeat routines, not simply trying a wellness trend once. In a competitive wellness market, Peta was determined to build a commercially resilient food business rather than a shortlived product sensation, and that is exactly what she has done. SANAME has amassed 88+ global awards and recognitions in less than two years, spanning business leadership, product innovation, food, and taste. Among them is a 2026 Superior Taste Award for SUPERBONE® from the International Taste Institute, an endorsement of Peta’s insistence that enjoyable flavour is central to functional food. The APAC Insider CEO of the Year Awards 2026 now add two further distinctions: Functional Health Food Brand CEO of the Year 2026 for Peta Warby and the Functional Nutrition Excellence Award 2026 for SANAME. The pairing is fitting. One recognises the leadership behind the business and the other acknowledges the functionalfood proposition she has brought to market. In the last two years, Peta herself has received over 19 Global honours spanning entrepreneurship, innovation, wellness, and leadership, including Gold recognition within the Most Innovative Women of the Year category in the 2026 Asia-Pacific Stevie Awards. Yet her most distinctive achievement may be refusing to separate product development from the real people expected to use the products. Peta’s ambitions reach beyond direct-to-consumer retail, SANAME is developing pathways for health and wellness practitioners, hospitality, hotels, airlines, workplaces, agedcare environments and other settings where better everyday food choices can make a practical difference. SANAME is also an approved registered NDIS provider, reinforcing its commitment to accessible, realworld support within applicable service arrangements. As the wider Quad-Core Labs group takes shape, Peta is extending that entrepreneurial thinking across functionalfood brands, manufacturing capability, and international partnerships, while SANAME retains its distinctive, premium, practitioner-grade identity. For Peta, the future of functional nutrition is not another product promising everything to everyone. It is a higher standard for what food can offer: considered ingredients, credible formulation, memorable taste and an experience people genuinely want to repeat. From a difficult beginning to global recognition, her story is one of turning personal necessity into an ambitious, scalable purpose to Help Humanity Heal Through Functional Food. So, you can Sip Smart, Stay Healthy, and SANAME your way. Contact: Peta Warby Company: SANAME – Performance & Immunity MultiCollagens & Bone Broths Web Address: www.saname.com Functional Health Food Brand CEO of the Year 2026: Peta Warby & Functional Nutrition Excellence Award 2026 SANAME
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