I help organisations optimise customer experience in ways that protect revenue, reduce risk, and build long-term loyalty. As an APAC-recognised Customer Experience Optimisation Specialist, I work at the intersection of strategy, systems, and human behaviour, aligning decisioning, process, and frontline execution so that customer experience is not left to chance. I don’t redesign journeys for aesthetics. I optimise them for performance, compliance, trust, and sustainable growth.