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2026 Winner

Be Coyote

Mineral Makeup Brand Founder of the Year 2026: Ellana Byers
APAC Insider Clean Beauty Brand Excellence Award 2026
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About

Be Coyote

Ellana Byers is the founder of Be Coyote, an Australian mineral makeup brand trusted by over 30,000 customers. Known for its skin-first approach, the brand specialises in lightweight, buildable foundations designed to enhance natural skin rather than mask it. Built on real results and a loyal community, Be Coyote continues to grow through customer trust.