Everything you love about beauty, minus the fluff. Five Beauty's vision is to empower you to be ready in five so your daily makeup routine can keep up with your ever-changing lifestyle. Veronica, Five Beauty's CEO and Co-Founder, is committed to elevating the regional beauty scene through the introduction of hybrid beauty experiences akin to the world's leading beauty brands. She is a multi-awarded repeat DTC founder & venture builder who is passionate about value creation & women empowerment.