Shubhada is a Multiple Hats Wearer, Hi-performance Mom of 2 behind RainbowDiaries – one of the most popular lifestyle and parenting blogs that is featured on The Straits Times, Mediacorp, Asiaone, theAsianparent and more.

She started RainbowDiaries with a view to create a community of awesome moms who leverage Social Media to share their experiences and learn from fellow moms. She also runs SocialMediaMomSG – a platform for moms, mompreneurs and local businesses to support and grow together.