David Ward is renowned for being an innovator in his sector. Having formed his first sustainable products business almost a decade ago.

In 2018 he formed The Nurturing Co. a Singapore-based company, and today it remains a pioneer in the sustainable home and personal care market. Their products, made primarily from bamboo, are designed to replace traditional wood pulp products with less-impacting and more sustainable alternatives that do not use single-use plastics in any product or packaging.