Established in 2004, XIXILI is a Malaysian lingerie retailer. With an extensive range of brassieres from cup sizes A to I and bands 65 to 100, XIXILI embraces women of all shapes and sizes. To ensure the brand’s customers still find the right FIT for each body type, XIXILI drives for a shared experience whether purchasing online or offline through its mix of traditional brick–and-mortar boutiques and online store www.xixili-intimates.com. Various digital offerings including a Try-in-Store feature and a 3D avatar on the XIXILI webstore assimilate the offline experience driven by a team of expert fitters who are professionally-trained to help women find the right FIT according to each individual's needs.